Retail consultant Karl McKeever who appeared on BBC
TV’s ‘Alex Polizzi – The Fixer’ will be speaking at
our annual conference in January (2017).
Garden centre chiefs and their teams who attend the event on January 23
will be offered advice by Karl on how to improve their customer experience and
their commercial performance.
Following his work helping to transform the fortunes
of the Wimbledon-based pet store, Creature Company, on the well-known BBC 2 TV
show ‘Alex Polizzi – The Fixer’, Karl has gone on to share his visual
merchandising tips to help improve other retailers’ businesses nationwide.
Karl is very well-known in the retail world and has
worked for some of the world’s biggest brands. He was established as the retail
consultant that global brands trust before his TV appearance but has reached an
even greater audience since working on the programme.
He’ll be sharing his inspirational expertise on
shopping psychology and giving us all an insight into what our customers
actually want and how we can provide it.
His presentation to delegates will include the
importance of thinking like a shopper and helping shoppers avoid choice and
navigation angst during their purchase journey. He will also give his advice on
how to create some instore theatre and the value of upcycling existing
fixtures, for those on a small budget, to revitalise the shopping experience
they offer.
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