Monday 20 April 2015

Weather affects plant sales while non-traditional categories soar

Our members saw sales of clothing and catering soar while fluctuating weather saw plant sales rise and fall during March (2015) according to our Barometer of Trade (BoT) results.

Houseplants were up 5.50% while sales of outdoor plants fell -13.76%. Clothing sales were up 9.16% compared with the same month in 2014 and catering was up 5.87%.

This time last year we experienced some fantastic weather, which led to some impressive sales figures at the garden centres. It was always going to be tough to beat this year as the great British weather is so unpredictable so we have seen sales of plants rise and fall throughout the month.

When our traditional categories are being affected like this it’s great to see sales of our non-traditional categories pick up the pace. Despite the rain it looks like garden centre customers made sure they were kitted out in the latest gear and stopped off at cafés and restaurants during their visits for a spot of lunch, dinner or a cuppa and cake.