BENTS
and Castle Gardens are the national winners of our annual Christmas competition
(December, 2014).
The
garden centres were judged to have the best Christmas displays in the UK and
will be presented with their awards at our annual conference next month.
Iain Wylie, our Chief Executive, said: “We
announced the regional winners of our Christmas display competition to members
at the end of November. Following this, the area winners were all judged for a
second time and these two national winners were selected this week.
“We’d
like to congratulate Bents in Cheshire who were the stars on the tree in the
Destination Garden Centre category, and Castle Gardens in Dorset who scooped
the prize in the Garden Centre category.”
The
garden centres were judged on the innovation, inspiration and excitement
created from the way their Christmas products are displayed. The range of
products available, accessibility, how easy it is for customers to find and
select products and ‘wow factor’ were also taken into consideration in an
assessment of the overall commercial proposition.
Iain
added: “The displays at both garden centres were of a very high standard and
we’ve been very impressed once again by the imaginative offerings these two
winners have created.
“Bents
has successfully showed what could be achieved in a larger space, while Castle
Gardens’ effectively demonstrated how a smaller space can still create a big
impression. It’s the second year running that Bents has achieved this award and
Castle Gardens has won the accolade five times now in seven years. These two
garden centres are leading the way with their Christmas displays, despite some
serious competition biting at their heels.”
The
runners up in the Destination Garden Centre category were Van Hage Great Amwell
in Hertfordshire and Webbs in Worcestershire. In the Garden Centre category,
the runners up were Squires Shepperton in Middlesex and and Fron Goch in North
Wales.
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