We
are inviting our members to put their marketing campaigns to the test and
compete for the chance to win the Worrall Cup.
The
cup will be awarded to the garden centre that has the best marketing campaign
or initiative during our annual conference in January (2015).
Iain
Wylie, our Chief Executive, said: “This is a great opportunity for members to
win a prestigious award.
“We’re
looking for the garden centre that has come up with the best, most inspiring
marketing campaign or initiative. We want our members to show flair and
creativity and most importantly inspire other members to follow suit.
“As
this award is not influenced by the annual inspection all entries have an equal
chance of winning when the judging panel meet to assess the merits of each
submission and decide the winner.”
To
enter people can request a form via info@gca.org.uk or download one from www.gca.org.uk.
Iain
added: “The entries will be judged by an independent panel of judges with
marketing expertise.
“The winner will be announced during our annual dinner awards ceremony, which takes place at the end of our annual conference, on the evening of Tuesday, January 27.
“The winner will be announced during our annual dinner awards ceremony, which takes place at the end of our annual conference, on the evening of Tuesday, January 27.
“As always our conference will provide
attendees with pertinent information on key aspects of the garden centre
industry to assist members in achieving their business goals.
“The information shared will focus on a
wide range of topics, including merchandising, marketing and management. There
will also be plenty of opportunities for delegates to network and socialise.”
Our
conference, which is sponsored by Scotts and Westland Horticulture, takes place
at the De Vere Carden Park in Chester from January 25 until 28.
The
deadline for Worrall Cup entries is 5pm on Friday, January 16. Entries can be
submitted via email at info@gca.org.uk.
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