A world-renowned behavioural economist,
award-winning Financial Times columnist and BBC broadcaster will be offering
delegates at our annual conference in
January (2017) an insight into the
economics of daily life.
Tim Harford will be bringing storytelling,
humour and intelligence to the oft-maligned discipline of economics when he
appears before delegates at the event.
With a knack for finding fascinating explanations for
everyday numbers, Tim’s first two books, ‘The Logic of Life’ and ‘The
Undercover Economist’, have been translated into 30 languages and sold well
over a million copies.
His Radio 4 show ‘More or Less’ looks at the truth behind
dubious statistics and manipulated figures, which is a fascinating subject. We
feel he’ll be a wonderful addition to our line-up of speakers for our 51st
annual conference and are sure he’ll entertain and inspire all those who
attend.
While he’s a ‘serious’ economist with a career spanning
Oxford, Shell and the World Bank, Tim’s Financial Times columns dwell on the
economics of daily life and offer tongue-in-cheek solutions to readers’
problems.
His first book built on these themes and ‘The Undercover
Economist’ was likened to ‘Freakonomics’ in its examination and explanation of
the workings of everything from coffee shops to organised crime, to development
aid.
Tim’s other titles include: ‘The Logic of
Life’, which applies economic theory to the world to explain how rational, or
otherwise, decisions are.
He also wrote: ‘Adapt: Why Success Always Starts with Failure,’ which shows how challenges of all types and
sizes can’t be solved with simple ready-made solutions.
His most recent work ‘The Undercover Economist Strikes Back’
is a look at the truth behind the headlines now that economics has become
front-page news.
A regular speaker with TED, which is a not for profit organisation devoted to
spreading ideas, usually in the form of short, powerful talks, Tim also looks at why it’s so hard, yet so
important, to learn from mistakes, the importance of obstacles and
interruptions to creativity, how forecasting works and what to do when it doesn’t,
and what innovation means and why the wrong sort of innovation can be a
distraction.
Taking in everything from the military to
game shows, aviation to ballet, global catastrophes to finding the right socks,
Tim questions received wisdom, common sense and statistical certainty. His
accessible, easy style provides entertaining, thought-provoking insights
relevant to every garden centre owner, manager and employee and to all our member
garden centres whatever their size.
Our conference speakers are
selected to supply our delegates with entertaining and intelligent concepts
that they can use within their daily roles. The industry is everchanging and we
want to give our members the tools to be able to lead from the front.
The idea behind the conference
is to share information on a wide range of topics such as merchandising,
marketing and management. There are always plenty of opportunities for
delegates to network and socialise too, and there are still places available for
anyone interested in joining us.
Tim Harford
will be speaking at our 51st annual conference on Tuesday, January
24.
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