Our members can for the first time this
year (2014) give feedback on their annual inspections online.
Will Armitage, Chairman of the GCA, said: “Garden centres are asked to give feedback at the end of their inspections and for the first time this year they will be able to do so via the web, making it both easier and quicker for them.”
Each member garden centre will be
assessed by an inspector across all departments and awarded an overall score.
Will
added: “The round of annual inspections started on
March 17 and run until June 13 and begin with an assessment from an independent
inspector.
“Once this is complete, the inspector will discuss his/her
findings with the garden centre’s owners, managers and staff in a constructive
feedback session. This allows the management team to make any changes
necessary, based on the findings, straightaway.
“Many GCA members have said that the unique annual inspections and
constructive feedback sessions are one of the biggest benefits of membership.
It is a fantastic motivational and management tool and really keeps staff on
their toes, making sure they are always doing their absolute best.”
Garden centres receive no advance warning about when their
inspection will take place and they do not have the option to turn away the
inspector. Inspections
cannot be delayed or deferred because of any ongoing development work –
customers see this when they visit and so will the inspectors!
The
garden centres will not lose marks because of such works, provided they are
carried out safely and disruption is minimised with the customer in mind. It is all about
making sure they are offering a consistently excellent service and improving
their customer service standards, which is what all GCA garden centres must do
to remain members.
This year’s inspectors are: Liz Hutson, Andy
Campbell, Ian Boardman and Roger Crookes.
Iain
Wylie, GCA Chief Executive, explained: “We have urged all garden centres to be
prepared for the inspections. They do not know when the inspector is dropping
in but they do know the potential date range.
“This year we have made it easier for
members to give feedback to the GCA on their inspection experience and make
suggestions. We are asking centres to complete their own feedback online rather
than the paper based system we have used in the past. It is very simple to do
and it takes less time – a matter of minutes. It is very important that we
receive this information as it will ensure the right improvements are made in
the future to continue to provide maximum benefit to our members
“The
inspector will make him/herself known upon arrival at the centre and will
proceed with the inspection alone, before delivering the feedback session of
approximately 45 minutes.
“We’d
like to wish everyone the best of luck. GCA garden centres have such high
standards and we are looking forward to seeing the ideas people have come up
with this year to further improve these.”
The
results of the inspections form the basis for many of our awards, including
Destination Garden Centre of the Year, Garden Centre of the Year, Area Winners,
Highly Commended and Most Improved Garden Centre. The top 10 centres will
receive a Garden Centre of Excellence Award and all centres scoring 75% or
above receive the Highly Commended certificate.
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