Garden
centre customers were updating their wardrobes ready for spring according to
our Barometer of Trade (BoT) results for February (2014).
The
results, which are compiled using member garden centre sales figures and
provide an up-to-date trading position statement, revealed clothing sales were
up 11.7% as compared to February 2014.
Will
Armitage, our Chairman, explained: “February was quite a wet and windy month,
which has seen an increase in sales in more non-traditional categories at our
member garden centres with catering up 6.34% and food hall/farm shop up 4.76%.
“Despite
the bad weather outdoor plant sales were also up 4.87%. However, seed and bulb
sales were down 13.38%.”
The
BoT reports allow our member garden centres to compare their trading positions
with other centres.
James
Ducker, Managing Director of Langlands Garden Centre, said: “February was a
particularly strong month in both our garden centres. Outdoor plant sales were
32% up on 2013 and clothing was 102% up at our Leeds centre.
“At
our larger centre in Shiptonthorpe, which is located between Hull and York,
outdoor plant sales were up 16% and clothing was up 145%. We are just hoping
the strong start to the year continues throughout the season.”
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