Alex, who was the Global Head of Online Marketing
for the Virgin Group, will be sharing his thoughts on branding.
Iain
Wylie, our interim Chief Executive, said: “Alex had an amazing career with
Virgin, he started out working on digital strategy for Virgin America,
conceived as a low-cost airline. When the company failed to gain the crucial
certification from Congress, he and a handful of colleagues refused to sit back
and do nothing.
“Facing enormous costs and a grounded fleet, they raced against time to find a way to highlight their plight. Deciding popular pressure was the best tool available, they started a grassroots campaign on social media and influential, independent websites. The campaign was a huge success and eventually the decision was overturned.
“Alex then became Head of Online for the
entire Virgin Group, overseeing a rapid expansion of the brand’s internet
strategy and constantly adapting to new trends, technology and consumer
requirements. The main site was very quick to embrace social media and
user-driven content, underlining the company’s reputation for customer focus.”
Alex
now advises start-ups on strategy and business plans. He is a popular and
energetic speaker, he assesses the power and weakness of brands, explores how a
brand evolves and what makes people loyal to a particular brand. He will be
speaking at our conference about branding, online presence, social media,
e-commerce and digital.
Our
conference, which is sponsored by Davidson Richards and Westland Horticulture,
takes place at the Hilton Blackpool Hotel in Blackpool from January 26 until 29.
We expect more than 300 delegates to attend.
Iain
continued: “As always the conference is bound to have a lively and entertaining
atmosphere. Our roster of challenging speakers will give you much to think
about including a plethora of key points to take home, which will help you drive
your business to greater successes in the following years.”
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